The Military Channel very recently ran a program on the day-to-day activities on-board a nuclear-powered U.S. aircraft carrier. Suffice it to say that the ship runs like clockwork. Yet what the program instilled was a healthy appreciation-awe, perhaps-for the intricacies of what goes on aboard the flight deck. Every day, the launchers and arresting gear [...]
You’ve got to like the way which Victorinox Swiss Army presents and sells itself. The focus is always on style and durability. These two features are the hallmarks of their very successful brand. So, once you’ve produced a good that’s a household name, how can you possibly move forward from there? Moreover, how do you [...]
Victorinox Swiss Army has just released a specially designed timepiece for women, proceeds of which will be donated to Susan G. Komen for the Cure®. And, a donation of $50 000 through the sale of these Victorinox Swiss Army watches has been guaranteed for the organisation. Susan G. Komen for the Cure® is the world’s [...]
It seems as though we have been celebrating a number of anniversaries recently - so why not news of another before this year ends. 125 years ago the founder of Victorinox Swiss Army, Karl Elsener, opened a cutlery workshop where he developed the Original Swiss Army Knife. Today, the Elsener family are still the directors [...]
Just as activity on an aircraft’s flight deck is critically dependent on accurate timing, so too Victorinox Swiss Army’sAirboss collection provides a watch that combines technical performance with the power of functional design and high legibility. Victorinox Swiss Army have just released for autumn 2009 their new Airboss models, Mach 3, Mach 4 and Mach [...]
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thank you for this great blog, as a watch e...