Tag Archives: Sport Promotion

Around the World with a Glycine Watch

The Odeon in Leicester Square last week hosted the premiere of Tenacity on the Tasman, a film by George Olver. The film tells the story of Olly Hicks who attempted to row single handedly around the world - what was called the Virgin Global Row, sponsored by Virgin and Google. Also sponsoring Hicks’s attempt was […]

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Parmigiani takes Watch of the Year for 2009, the Public Choice

In October 2009 the popular Swiss magazine l’Hebdo and their off-shoot Montres Passion sponsored a competition for a series of awards for 2009. Parmigiani Fleurier’s Pershing Astéria watch was awarded the highly coveted title of Watch of the Year 2009, as voted for by the public. Founded in 1996, this award confirms the Parmigiani brand’s […]

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Buy a Breil Milano Watch, Give a Smile

In November 2007 Breil Milano began its association with the sailing Team Shosholoza, the South-African challenger to the 33rd America’s Cup in 2009. In the spirit of the words of the famous South African song ‘Shosholoza‘ – which means going ahead, together - Breil Milano embraces the soul of the first African team, which is […]

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Jaeger-LeCoultre in the Himalayas

Jaeger-LeCoultre, with their origins high in the mountains of Switzerland - Vallée de Joux to be exact, are sponsoring an extreme challenge in Nepal. That is, the ascent of a mountain that has never been climbed before. The team is made up of three experienced mountaineers: Stéphane Schaffter, an outstanding Swiss alpinist and team leader; […]

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Officine Panerai Launches Eilean

Eilean is a yacht, not Officine Panerai’s latest watch. More specifically, the Eilean is a 22-metre Bermudian ketch, designed and built in 1936 by the legendary Scottish boatyard in Fife. Officine Panerai found the yacht in Antigua in 2006 in quite a poor state. The Eilean was then taken back to Italy on a cargo […]

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